This is not something most authors think of but it is true. Most authors make money because they expand their portfolio of products. They do not just write one book, they create an empire of information. Let us take a look at two very different examples.
JK Rowling is quite possibly the wealthiest traditionally published author ever. She has 7 books, 7 movies, and a theme park and I am sure there are other projects in the works. What i my point? She did not just write one book and sit back and wait, she created more books and other related projects to make more money.
Jack Canfield and Mark Victor Hansen self published Chicken Soup for the Soul. Since that very first book, they too did not stop at one book; they created a mega empire and more Chicken Soup books that you can count. They also have greeting cards, gift packs, dog food, puzzles, calendars, vitamins, games and music all with the chicken soup for the soul theme.
Now, I am not suggesting you write a book and then license vitamins with your book’s title. That worked for the Chicken Soup folks; it might not work for you. The point is that these authors all became incredibly rich by creating a product empire from their first book.
How can you create a product empire?
One of the easiest ways is to focus on information marketing. You have a book as your first product where can you go from there? Presumably you could create an audio book and sell that. What about an online course? Does a CD ROM work for your market?
Why Build an Information Marketing Empire?
People learn differently. Some learn by watching and others learn by hearing or actually going through the motions. When you provide your information in a variety of mediums, you are respecting these learning styles and you are broadening your customer base and you are broadening your audience appeal.
People are more likely to buy from you again and again, if they liked their previous purchase and received benefit from it. This is why it is important to provide only quality products.
As you increase your product line, you can offer a variety of cost levels. For example, if your book costs $30 that is a great entry level price but some people may be interested in spending more to receive more. This is when offering a seminar or consulting services can meet the needs of the customers with the larger budget. By offering a variety of price points, you are broadening your target market.
More products give people the perception that you are more than the expert in your field, you are the guru. You are the single best person to go to because you offer so many products in your niche field.
Offering a host of products in your expert area is the best way to become a rich author. Do not settle for being a one hit wonder, increase the opportunities to gain great wealth and expand your book product into an information marketing empire.
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How To Make A 6 Figure Income Writing & Publishing Your Own Book
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Bob Burnham
Entrepreneur, Consultant and Author of “101 Reasons Why You Must Write A Book”
For Information on How to Write and Publish your Own Book go to Expert Author : http://www.expertauthorpublishing.com
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