Chez Ami is a company that was started by a mom who designed children’s clothing. She began by selling them in a boutique in Coronado, CA while she and her family were stationed there while her husband served in the Navy. She had family and friends that would come and help her sew her creations […]

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As a “Results Coach” to numerous business owners in a variety of fields, I am often puzzled as to what little or no effort goes into marketing. Businesses spend money on advertising methods such as billboards, signs, car signage, magazine and trade journal space, newspaper, mail drops etc… and yet every day I witness 100 […]

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Recently I rewrote and edited my last Media Motivators article on the McEddie “Everywhere” McGuire personal brand and turned it into a media release. It generated two high profile radio interviews on ABC and commercial radio and a Google search on the words “Eddie McGuire” positioned my story on the first page at number 10 […]

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When people hear the term merchandising, many think of window displays or perhaps the mass proliferation of Disney memorabilia. However, merchandising is a much broader concept, encompassing everything a company does to package and present its products or services. For some businesses, merchandising means creating visual displays that draw customers to a tangible product. For […]

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So, looking around for a really big opportunity that isn’t yet being served? Look no further than the High Tech house. Yes, I know, all the big computer and consumer electronics companies are investing billions in the market for pumping entertainment content via fat pipes into and throughout the home. And no doubt, this is […]

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Most people in America work on the clock. They earn money by the hour, day, week, month, or year. And that’s comforting, because their bills come in hourly, daily, weekly, monthly, and yearly. There’s predictability and reliability to it. So, along comes a commission-only job offer, especially in selling, and how do these folks react? […]

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The answer is Yes, and, No. Obviously you can indeed “sell a price,” that is, sell a product by focusing exclusive on its low cost. That’s after all how Wal-Mart came to be the global retail megalith that it is today. For standardized goods that show no product variation you can sell the price — […]

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For firms to compete today, they must change to meet the demands of the business environment. In fact, change can be used to create a competitive strategy for your organization. Now picture Sheila the CEO of an organization that is concerned about changing her organization to reflect a competitive strategy in the organization. The strategy […]

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