Creative minds think alike…not many want to be organized, let alone put a time limit on the work that they do. Who would want to? If you’re going to use your creativity for your business though, it’s absolutely imperative that you do. Follow these simple guidelines to help you get organized and get your business […]

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Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you’re serious about your business. And it may give you an advantage over competitors who don’t use brochures. Printing technology has made big advancements in the last decade, including high speed, high-resolution color photocopiers and laser printers. This […]

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A will is a legal document that divides your property among beneficiaries – like your spouse and children – and decides the fate of your assets. There are free packages for creating wills available in the market. The person making the will is called the testator and those receiving any items from the will are […]

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Information technology is not meant for small business. This is the biggest misperception hovering around the IT stream. Instead, information technology is one domain that has many opportunities for all. IT not only offers you a wide variety of jobs to opt from, but is also a small business destination. The workloads are tremendous, and […]

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Chez Ami is a company that was started by a mom who designed children’s clothing. She began by selling them in a boutique in Coronado, CA while she and her family were stationed there while her husband served in the Navy. She had family and friends that would come and help her sew her creations […]

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As a “Results Coach” to numerous business owners in a variety of fields, I am often puzzled as to what little or no effort goes into marketing. Businesses spend money on advertising methods such as billboards, signs, car signage, magazine and trade journal space, newspaper, mail drops etc… and yet every day I witness 100 […]

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Recently I rewrote and edited my last Media Motivators article on the McEddie “Everywhere” McGuire personal brand and turned it into a media release. It generated two high profile radio interviews on ABC and commercial radio and a Google search on the words “Eddie McGuire” positioned my story on the first page at number 10 […]

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When people hear the term merchandising, many think of window displays or perhaps the mass proliferation of Disney memorabilia. However, merchandising is a much broader concept, encompassing everything a company does to package and present its products or services. For some businesses, merchandising means creating visual displays that draw customers to a tangible product. For […]

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