In a jab at today’s music industry and its lack of bankable talents, a recent article noted how Frank Sinatra’s renditions, many of them from the 1950’s and 1960’s, keep ringing cash registers while sales of new musical acts are making a thud. Sinatra isn’t “back.” He, like many other quality contributors, never went away, […]

Continue reading...

Wouldn’t it be great that every time you made a sales presentation, write a letter, send your sales literature or place an ad that you knew, with some certainty, that you could get your prospects to take action and respond to your offer? Well, to put it bluntly, it’s not that difficult if you simply […]

Continue reading...

“How you can use the UK banking industry’s dirty little secret to cancel your debts and make a killing at the same time…” You have been swindled. No one likes to hear that, so I thought I’d make the point clear right from the start. Unless you do not have any credit cards and have […]

Continue reading...

I will keep this guide as simple as possible. The first thing that I will point out is that there is no such thing as a free lunch – you tend to get what you pay for and if you want to pay nothing i.e. you want it for free then you’ll need to be […]

Continue reading...

In last week’s article, we talked about why your small business needs a press kit. Because they’re not just for the press, I prefer to call them small business information package. To recap, you need a small business information package to augment your business card, which has only limited information about you and your company. […]

Continue reading...

Hiring an Texas SEO firm can mean the difference between your business becoming bigger, like everything else in Texas, and staying the same. Let’s face it, Internet and search engine marketing will make or break your online business. Without it, you stay invisible in a place most of your potential customers shop: the Internet. A […]

Continue reading...

Many service business owners these days are “giving away” their business services – and then wonder why people aren’t hiring them in droves. In the name of “marketing,” business owners are providing way too much information for free. Some shifts in thinking are necessary if these business owners expect to be in business years from […]

Continue reading...

Corporate values. If you have to think about them you wouldn’t know where to start. For a small business, the corporate values are close to someone’s own personal values. Why are they important? Corporate values are just another characteristic of your organizational profile. Knowing them gives the opportunity to facilitate the communication in your organization. […]

Continue reading...