You suddenly find that your business is in a cash squeeze. You started your small trucking company with five units and a lot of industry experience. Things started out well, with revenues per mile on an upward trend, and an addition of two units the first year. But the expense pressure of higher fuel costs, […]

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No matter what niche you’re in, you should write a benefits-focused sales letter. In this article you’ll learn how this letter can improve your IT marketing. Your high school English teacher probably told you that when you’re writing a business letter, keep it nice and short and sweet. Put that advice away. (Your high school […]

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It is a common scene, repeated over and again at the various U.S.-Canada border posts. A young Canadian executive approaches an officer of the United States Department of Homeland Security, and hands her a small pile of documents prepared for him by the HR Manager of his prospective employer. “I’m here to apply for a […]

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So you’re looking for quality accounts as you start your computer consulting business. What are the qualifying criteria for such accounts? Consider Proximity First, the potential client for your computer consulting business should be close to you, generally within a 30 to 60 minute drive from where you’re located. This is going to have some […]

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It is all out war in finding good companies to work for these days. As people scramble for an edge in winning out over other candidates, there are some rules of the hunt that are truly different. There are many articles and advisors who can claim professional expertise in what it takes to find the […]

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Since college I’ve been told that a resume ought to have an “objective statement” at the top. Maybe you’ve been told the same. I’m here to tell you somebody’s been lying to you! Well, not necessarily, but maybe. Every resume has an objective, but not every resume has to have an objective statement. So before […]

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So you think you are a sales executive? Let’s qualify you as a candidate: 1. Do you love to cold call? 2. Do you understand how to develop relationships with your recruiters? 3. Do you understand how to develop relationships inside large companies once you have them as a client? 4. Are you familiar with […]

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1. Recognize your motivational enemies in a job search. They are: constant rejection, constant failure, and lack of control. Don’t let them make you inactive and lacking in confidence. 2. Look forward, not backward: Every minute you spend thinking about your past job is a minute robbed from your future. And anyway, your previous employer […]

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