To be successful, the needs of your target group have to be your #1 Priority. Your desire to earn income comes second. Use great content to create an open-to buy/hire mindset in your visitor. Deliver strong, appropriate editorial content that PREsells. PREsold visitors convert more easily and more frequently into paying customers –higher Conversion Rates […]

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If you are traveling overseas and don’t want to pay a ton of money for your cell calls, this column is for you. I got started down this path because of some upcoming speaking engagements in Australia in the new year, and I wanted to be prepared and be in touch. Soon, it turned into […]

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Will you read a sales letter 147 pages long? Would you mail your customers a sales letter that makes them page through 124 case studies before you describe what you’re selling? Will you read a sales letter that contains 56,938 words, enough to fill a 253-page paperback book? Some online marketers think you will. I’m […]

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Do you dream of making it big in the fashion world someday? I have good news for you! Your dream is now just a click away – may it be to become a fashion designer, a web fashion designer, an image consultant, a fashion magazine stylist, a TV program stylist, an event stylist, a fashion […]

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In regards to the panel lines on aircraft; most modern aircraft have very tight joints between panels and the individual panels that make up the airframe are not actually visible. We expect that our models should show this “detail” which in fact does not exist. What many people think of, as “panel line is really […]

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The answer is Yes, and, No. Obviously you can indeed “sell a price,” that is, sell a product by focusing exclusive on its low cost. That’s after all how Wal-Mart came to be the global retail megalith that it is today. For standardized goods that show no product variation you can sell the price — […]

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Eleven-year-old Erin Myrren’s life was marred the night she was sexually abused by her cousin, someone she loved and trusted. As the abuse continued, and as she was forced to see her abuser over and over again in social situations, she struggled with self-doubt, panic attacks, nightmares and the weight of whether or not to […]

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I’ve been painting for over 40 years. I have a degree in fine art and a Masters. I’ve taught and produced paintings and murals, one over 65 feet long. But I’ve also co-painted several pieces with novices, including my wife. It’s a lot easier than you think to make something special. So, whether you have […]

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