In business-to-business direct mail lead generation, sell your offer, not your product. This sounds like lethal advice to a sales person, and it is, to a salesperson responsible for closing sales and meeting quota. But your direct mail is not responsible for closing a sale but for opening a dialogue. Your goal with a B2B […]

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While reviewing chapter 2 of the online class and watching Oprah and Eckhart Tolle, author of A New Earth, answer a skyper from Ireland inquiring as to how she might introduce being fully present to her small children; I had an ah-ha moment that called to remembrance a previous discovery of mine. Eckhart wisely recognized […]

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There are TWO KEY CONCEPTS to memorizing a long list of items: 1) Converting each item into an IMAGE as RIDICULOUS and STRIKING as possible. 2) LINKING those images to one another through ACTIONS as RIDICULOUS and STRIKING as possible. For example, tonight after I returned from work I intended to write 10 more ezine […]

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There are segments of sociology, found perhaps only on Cape Breton Island, that need to be recorded, if not studied. The game of “Lee Hawkers” is such a segment; a common summer night cry of “1-2-3 Lee Hawkers” heard from the woods surrounding the New Waterford neighbourhood of Cape Breton Island, Nova Scotia. This game […]

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The starting point for creating your own water slide decals is to obtain the correct clear backing. It is easiest to start with a ready manufactured sheet of clear decal film. There are several sources; most online model suppliers carry this material. Some suppliers even claim that their paper is manufactured especially for ink jet […]

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Creating written documents reveals so much about you and your business skills. Your writing tells the reader about your educational background, pride in your work and business expertise. The emergence of the paperless office, e-mail, the internet and web pages only increases the power of the written word. Any company with employees who can write […]

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Maybe it’s a prank caller who’s been pestering you lately – or maybe it’s a mysterious number that keeps on appearing on your spouse’s cellular phone (recent caller) history. Either way, you want to find out who’s been calling – but without being “duped” by one of the countless scams out there that promise instant […]

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Charm is the power to please or attract others to one’s self. Charming people are considered as smarter and they are treated better at department stores and other places. They also receive promotions faster than people who do not have a charming personality. Charming people are happier, more socially acceptable, achieve social and business success, […]

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