Advertising agencies are independent companies that help in marketing and advertising the products/services of other businesses. Advertising agencies address a client’s promotional needs based on objective market studies, trends, and advanced sales techniques. They first study the client’s product or service and then determine the best way to promote it. The look and tone of an ad campaign is dependent on the demographics and the target audience.
Tips for advertising agencies:
1. Advertiser-advertising agency relationship. It is very crucial for an effective and successful operation. It pervades the entire task of marketing communication and full knowledge of the product. The mechanics of developing the ad campaign is very complex. It depends a lot on the mutual trust and faith between the ad agency and the client.
2. Marketing objective of advertiser. An advertising agency should have a correct idea of the client firm’s marketing and communication objective: how the client company proposes to position its brand, how it structures its distribution and pricing, which niche market it wants to capture, and the audience it wishes to target. This paves the way for an effective ad campaign.
3. Information on the advertiser. It is essential for the advertising agency to have relevant information about the client firm, insider knowledge of its product, market, target consumer, competition and channels of production. Full collaboration between the two helps in media selection, theme development, message construction, and copy development for a final ad campaign. This makes for an effective campaign development.
4. Professional expertise – An advertising company should acquire professional expertise in advertising matters and all aspects of marketing as well. This makes for a comprehensive and effective campaign covering all dimensions of marketing. A good campaign not only earns big revenue for the client company but also establishes the advertising agency’s marketing credentials.
The advertising campaign:
1. Starting the campaign. Begin in a manner that hits the target audience without attracting the attention of bigger competitors. This gives a bigger client base instead of just one big client ad. Start with small companies on smaller media like an ad placed on an airport trolley. This low-priced product on a low-priced medium gets more viewing than a high-priced prestigious billboard. An attractive company logo with eye-catching color scheme draws a consumer’s attention.
2. Media. A shopping center, local community centers, car parks, kiddy cruisers, railway and bus stations, and the Internet are the best small media for advertising a product. Advertising agencies use assorted media to promote their client’s business. Radio, TV commercials, websites, newspapers, magazines and even infomercials are the chosen media. The agency prepares slogans, brochures, and descriptive copy for sales material, press releases, social programs, and products to advertise the client’s product/service. Some also plan events, provide booths at conventions, and give away promotional items to promote the market for a client’s business.
Design elements based on gender and age of target audience make for a creative advertisement campaign. It ensures success and revenue for the advertisement company and the client.
Alexander Gordon is a writer for http://www.smallbusinessconsulting.com – The Small Business Consulting Community. Sign-up for the free success steps newsletter and get our booklet valued at $24.95 for free as a special bonus. The newsletter provides daily strategies on starting and significantly growing a business.
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