A campaign slogan is essentially the same as a brand. It does more than describe the campaign. It leaves a lasting imprint in the listener’s or viewer’s mind. A campaign slogan can be an important part of the strategic marketing of a nonprofit organization. Like a good brand, a good campaign slogan is meaningful, memorable, […]

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“Teacher, teacher! What is a luminary?” the 7-year-old with dozens and dozens of red-and-white-beaded braids blurted out as she bounced up from her seat in the front row. Thirty-two sets of curious eyes were drawn to the overhead screen, and to the illuminating image, a luminaria, that cast prisms of light into the darkened night […]

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What makes today’s rubber silicone bracelets a hit? Could it be the color, size, or design? I think rubber silicone bracelets are such a hit because of the cause or the reason behind the design and massage on the bracelets. Since the “Livestrong” bracelet fad began, people started to see that using rubber silicone bracelets […]

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Staging a special event is a reliable method for fundraising and a good way to publicize your organization and your cause. This article contains some practical advice for event planning, promotion and management. 1. Decide on the Right Type of Special Event There are several types of special events. Each has its own purpose and […]

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Businesses have spent a lot on employee training and their development in order to improve sales, customer satisfaction, and customer retention and accelerated growth of the business. While it is no big deal for huge corporations to organize and implement these training programs without a second thought, it is not so easy for small business […]

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October is a month of awareness for Breast Cancer; it allows us to reflect on all those impacted by this very personal disease. Breast cancer does not discriminate; women and men alike are equal victims. Breast cancer hits home with each of us; statistics reflect that we all have all had either a family member, […]

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If you have a website, you want your visitors to stay longer on your website and get more sales. Here are 10 ways you can do to improve it. 1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it’s important to give something extra with the free […]

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I’ve been approved. I have my non-profit charitable organization; now what? If you have made that statement or thought out loud about how to manage your new start-up; you are not alone. There are countless newly approved non-profits out there, and they don’t know what to do next. For some reason, some founders thought all […]

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