Businesses have spent a lot on employee training and their development in order to improve sales, customer satisfaction, and customer retention and accelerated growth of the business. While it is no big deal for huge corporations to organize and implement these training programs without a second thought, it is not so easy for small business […]

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October is a month of awareness for Breast Cancer; it allows us to reflect on all those impacted by this very personal disease. Breast cancer does not discriminate; women and men alike are equal victims. Breast cancer hits home with each of us; statistics reflect that we all have all had either a family member, […]

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If you have a website, you want your visitors to stay longer on your website and get more sales. Here are 10 ways you can do to improve it. 1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it’s important to give something extra with the free […]

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I’ve been approved. I have my non-profit charitable organization; now what? If you have made that statement or thought out loud about how to manage your new start-up; you are not alone. There are countless newly approved non-profits out there, and they don’t know what to do next. For some reason, some founders thought all […]

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A campaign slogan is essentially the same as a brand. It does more than describe the campaign. It leaves a lasting imprint in the listener’s or viewer’s mind. A campaign slogan can be an important part of the strategic marketing of a nonprofit organization. Like a good brand, a good campaign slogan is meaningful, memorable, […]

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I was pontificating with my wife, Ruth, the other day, explaining that fundraisers have no control over one of the Big Cs of fundraising. “Ideal donors,” I announced, “have the Capacity to give, have a strong Connection with the charity, and are Committed to support the charity over the long term.” I then explained that […]

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With deference to Dr. Covey and his very popular Seven Habits of Highly Effective People (all habits that will make us better consultants!), here are eight skills that all of us as consultants can work on to improve.  This article will start with three overarching skills, then describe five more specific skills to consider in […]

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The fund raising world is replete with reported “truisms.” Here’s what I’ve learned over more than seventeen years of consulting to nonprofit organizations: In truth, some of what we refer to as “truisms” are true, while others are nothing more than myths. The following describes three long-perpetuated myths, as well as three lesser known but […]

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