As a marketing consulting company we are often asked to help companies find and define their brand statement. Recently it seemed that a number of friends and business associates were looking for help in re-positioning themselves or providing a bio that fit their current experience level. As I read the typical/standard bio which contains information […]

Continue reading...

Did you know that you could use money from a self-directed IRA account to invest in tax lien certificates or tax deeds? I’ve interviewed retirement account specialists from two different self-directed IRA companies; EntrustCAMA and Equity Trust Company, and I’ve learned that it is possible to invest tax free in tax lien certificates and tax […]

Continue reading...

There is one little practice that is vital to generating the interest of potential employers. It is critical, but very few job seekers actually do it. What is it? The THANK YOU NOTE! Interview experts agree that EVERY job hunter MUST send thank-you notes after EVERY interview. They also point out that most people completely […]

Continue reading...

One of the most overlooked ways in using a resume to sell yourself is failing to identify the companies for which you have worked. “Identify the companies?” You say. “But I do! How could I write my resume and not name the companies?” Right. But unless you worked for UPS or Macy`s or FedEx, the […]

Continue reading...

Many people in the world are convinced they are writers. However professional writing involves a bit more than being able to string words together. Have you ever thought of pulling your own teeth or building your own house? A resume can make or break your chances of landing a good job. And what can increase […]

Continue reading...

Impulse purchases by consumers are a great way to increase the cash flow to your business. People get excited by good sales and marketing techniques and buy goods on impulse, boosting the profits of any business. There are many ways to increase impulse purchasing. You can use telemarketing techniques, interact with buyers face to face, […]

Continue reading...

Word of mouth! Next question! That was the typical answer of most of my clients over a 25 year period of consulting. Why? Because it was (a) free, (b) easy, (c) obvious, (d) what their customer told them, and (e) free. Did I mention it was free? That seemed to be their criteria in choosing […]

Continue reading...

It is all out war in finding good companies to work for these days. As people scramble for an edge in winning out over other candidates, there are some rules of the hunt that are truly different. There are many articles and advisors who can claim professional expertise in what it takes to find the […]

Continue reading...