Is it just more printer’s lingo that the nerds use to totally confuse us? Glaze! Well, the short answer is YES! But… not really. PMS is short for (no, not what you’re thinking) Pantone Matching System. The Pantone Matching System is a colour mixing and matching system that 99% of all printing companies throughout the […]

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If you break even on an offering, you can’t afford to charge less. But where you do make a profit, reducing your profit per unit may be useful to increasing your overall profits. What are the situations you should look at for? First, you need to think about situations in which having customers buy more […]

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Numerology is the practice of exploring human psychology, natural trends and events in life using the system of divining numbers. Numbers are more than the symbols we have all taken for granted. I won’t go into the history of numerology; instead, I want to do something completely different. I want to talk about the symbols […]

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What makes certain styles of pants so popular? One reason is fashion and the other comfort. Two examples of pants bought for comfort are tapered leg jeans or pants and Capri pants. Younger women flock low-rise jeans because they are fashionable. Both Capri pants and low-rise jeans look best on tall, slim silhouettes – how […]

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We’ve all heard all the bad stuff: Television turns our kids’ brains to mush. It encourages passivity. It leaves no time for the real important stuff like reading and physical activity. However, our kids still watch television! I know my daughter does. So here’s a little secret: Lots of educators do not want you to […]

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In business-to-business direct mail lead generation, sell your offer, not your product. This sounds like lethal advice to a sales person, and it is, to a salesperson responsible for closing sales and meeting quota. But your direct mail is not responsible for closing a sale but for opening a dialogue. Your goal with a B2B […]

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While reviewing chapter 2 of the online class and watching Oprah and Eckhart Tolle, author of A New Earth, answer a skyper from Ireland inquiring as to how she might introduce being fully present to her small children; I had an ah-ha moment that called to remembrance a previous discovery of mine. Eckhart wisely recognized […]

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There are TWO KEY CONCEPTS to memorizing a long list of items: 1) Converting each item into an IMAGE as RIDICULOUS and STRIKING as possible. 2) LINKING those images to one another through ACTIONS as RIDICULOUS and STRIKING as possible. For example, tonight after I returned from work I intended to write 10 more ezine […]

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