When it comes to looking great and presenting a good image, taking care of details is very important. It is simple for most to go into a store, and with the assistance of the store’s salesperson, select a very appropriate outfit for any occasion. She or he can set you up with a smart outfit […]

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For any consultant starting off, figuring out what you should bill your clients is often the most difficult challenge. Charge too much and you’ll fear that you wont get any clients, charge too little and you won’t make enough money. The quick answer is to find out what your peers are billing, and use that […]

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It is quite clear sometimes that many stylist and image consultants scratch only the surface of how to present your best image ever. They leave all the tricky details to personal or group sessions where you have to pay your dues to get the stylist full attention. Not that there is anything wrong with that. […]

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We just had a short vacation recently in a remote area that was not getting strong TV signal. My colleagues who were football fan like me wondered when I refused to turn up at the parking lot where a bus was to convey us to a resort center that had a better satellite dish. I […]

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1. Following general consumer-oriented marketing practices. When marketing your services to the legal community, you cannot promise results (“I’ll help your side win”) which is the entire foundation of general marketing! 2. Inconsistency in marketing materials. Your stationery, business card, brochure, website, etc. should be identical in style, format and wording. This establishes familiarity with […]

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Everyone should know by now that Adobe Photoshop is the de facto standard for any kind of image editing, but it also presents a rather high barrier to entry for most of us. Then a few years ago Adobe came out with Photoshop Elements to lower the bar a little and now even have an […]

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The success of any business or organization depends largely on how effectively the members communicate. The ability to speak well is a minimum requirement of some businesses when hiring. Whatever the job, business professionals require extensive use of oral communication when carrying out their duties. Effective communication involves: Listening: Good listening skills and showing a […]

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With the holidays right around the corner, Americans are preparing to head over the river, through the woods … and into the airport. With all the ever-changing airport restrictions, occasional travelers may be nervous about what to expect. The author offers the following tips to make travel planning (and the journey itself) go smoother. – […]

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