If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment: 1 Grab Attention You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention. Get the adrenaline pumping, tears flowing, or sides splitting. Spark their […]

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You could save hundreds of dollars by incorporating yourself without a lawyer. How? Is it advisable to do so? 1. This is Not Legal Advice! The only ones who should be giving legal advice are those licensed to practise law (in other words, only lawyers). This article is not legal advice. If you need legal […]

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You want to ensure you always get a deposit check on any major IT consulting project. Don’t start a 40, 60 or 80 hour project on a handshake. This isn’t “Leave it to Beaver,” IT consulting here. Don’t Get Taken Advantage Of There are a lot of ruthless small business owners out there who will […]

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You’ve established your company. You’ve hung out your shingle, printed up those marketing brochures, and launched your website. You may even have found your first few clients. Now what? You can certainly continue to build your business through referrals from those first few satisfied customers. But that takes time because consulting and training industries are […]

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Cram as much content into the brochure, after all you paid for the printing and the ink – you’ve got to get the most out your investment. Remember that even if you have the most gripping content out there, if you brochure’s layout isn’t inviting, interesting and non threatening, no one will read what you […]

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Telemarketing still possesses the punch it did before the FCC’s do-not call registry, according to Texas marketing agencies. As a matter of fact, those same Texas marketing consulting firms will gladly tell you that telemarketing can produce double digit conversion rates as opposed to the single digit rates provided by direct response and other forms […]

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Working as computer consultants for small businesses can be very financially rewarding and very gratifying. In this article you’ll learn about some of the benefits you’ll realize as computer consultants. You Can Pick Your Work As computer consultants, you have so much flexibility that you’re not likely to get bored. You choose what you want […]

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Many service business owners these days are “giving away” their business services – and then wonder why people aren’t hiring them in droves. In the name of “marketing,” business owners are providing way too much information for free. Some shifts in thinking are necessary if these business owners expect to be in business years from […]

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