Brochures for lawyers can be a complex topic. I wrote about how to decide if you actually needed a brochure in another article thus you might want to read that one. To summarize briefly, a brochure is rarely a major aspect of a law firm marketing plan. Other marketing activities are often, if not usually, […]

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As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.. You may also consider hiring a full time marketing manager or even assigning the […]

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In my consulting experience working with hundreds of mortgage professionals, I have noticed a similar attribute that is common to most independent mortgage brokers. Most are “doers”, not “planners.” In reality, being a doer is perhaps the ultimate mark of a successful person. It’s what makes entrepreneurs a rare breed. Rather than thinking or wishing, […]

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I spent over thirty years of my life as an advertising consultant and I must say it’s been an amazing experience. I’ve met terrific businesses, people, and made many friends. But the single most reward was the knowledge I gained from all their stories. These interactions made me a better consultant as I was able […]

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If you’re like many women you are confused about how to choose the proper skin care. Or maybe you have some knowledge of what is available but you are not sure what is a good choice for you. Cosmetics come in many forms and deciding which is good for you is often a matter of […]

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When it comes to software solutions that improve your productivity by enabling you to manage your contacts and customers, over the past 20 years ACT! has proven that is unparalleled. According to ACT consultants, the software allows users to track sales opportunities, manage everyday responsibilities, increase effective communication, and organize contacts. The newest version of […]

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The world of work has changed. It used to be that most of us worked as a part of a process, whether on an assembly line, managing interactions with Customers, or any one of a thousand other processes. Processes are ongoing, repeatable and never have an ending. While there will always be some jobs and […]

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Sure, the customer is king but let’s face it, some of them are just irrational, difficult and downright horrible. Fortunately, they don’t make up the majority. So, what do you do when you’re faced with the client from Hades that you’d rather throttle than serve? Put the following steps into practice, of course. 1. Don’t […]

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