The funny thing about search engine optimization is that the best SEO secrets are actually the simplest things to do! There’s only three things you have to do to make sure you’ve optimized your web pages for search engine inclusion. These are:
SEO Secret #1: Get the right keywords.
First make sure you select keywords that matter to your marketplace. Then do the homework. Check out the following sites to help you pick your keywords – remember the goal is to get qualified hits on your site, not just any hit, so be specific.
• Yahoo! Tool
• Wordtracker Tool
• Google Tool
SEO Secret #2: Include the keywords in your page content.
Now, armed with your keywords, make sure you thread those keywords – appropriately – throughout your page copy. It makes no sense whatsoever to focus on a keyword like “business consulting” and then NOT use it on your page. Be careful not to overdo it. Make sure it jives with the page objectives too. To much peppering of your content with keywords will suggest to search engines that you’re trying to scam them.
SEO Secret #3: Include the keywords in your tags.
On each page, make sure the appropriate keywords for that page are included in all the meta tags for the page – both title and description tags. Ensure that the title contains a keyword and ensure that the description is written in a promotional style including keyword us.
Secrets? Well, only because so few people actually take the time and effort to do these things – and yet these three tasks are at the very core of search engine optimization.
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